Bassem Epra

The story starts in Poland, where Bassem studied business and economics. What the lectures described, he wanted to see move: prices, decisions, the way a piece of news travels through a market in minutes. So the first job he took was on a trading floor.

He worked in the financial markets, currencies, indices, commodities and shares, all of them, on the phone with clients across the United States, the United Kingdom and Australia, in Arabic and in English. Two hundred calls a day, no inbound leads. Every morning began with the markets: what had moved overnight, why, and what it meant for the people he spoke to.

Within six months his own book was worth $60,000 a month. The firm moved him onto the executive team and gave him the accounts that mattered, clients trading $100,000 to $300,000 a month, where the work is no longer winning a deal but being right, and honest, for years. That is where the first lesson came from. In markets and in software alike, trust is the product.

Two years later he was building a sales team of fifteen for an outsourcing group: recruiting it, training it, running it. The pipeline started at zero and every lead in it was outbound.

Running a floor teaches what no dashboard shows: who is really talking to customers, which numbers are honest, and how quickly a good team loses its energy when its tools fight it. Years later that frustration became a product.

In 2016 he went into blockchain. He had spent years inside financial markets; here was a market being built from the ground up, with the plumbing still open. In 2017 he co-founded Linkkoin in London, a Web3 digital-currency exchange and payment platform incorporated in England, and at the same time led sales for a hybrid fiat-to-crypto exchange serving Arabic- and English-speaking clients.

Within six months the two had taken more than €7,000,000 in sales, with institutional and merchant clients across Europe, the UK and the Middle East, and high-net-worth portfolios he looked after personally. The part he owned that most founders avoid was compliance. He established the global KYC and AML verification protocols, the risk models and, with external counsel, the legal framework the platform ran on. In a market moving fast and loose, the exchange's edge was that it could be trusted.

It changed how he thinks about software for good. A system that handles people's money, identity or data has to be verifiable all the way down. Not promised. Proven.

Back in Poland he co-founded Wizorr, a national online marketplace connecting service providers with enterprise and SME buyers, and ran it as general manager for five years. He onboarded 3,500 corporate clients in the first six months through an outbound programme he designed and led himself.

He built the commercial organisation from the ground up and directed marketing, supplier acquisition and category expansion; the platform earned national coverage in the business press. Five years of it taught him what thousands of companies actually need from their software, and how little of it they get.

By 2023 he had seen the same two failures everywhere he had sold: legacy tools where updating one record takes a dozen clicks, and a new wave of AI features that quietly route a company's customers, contracts and ledgers through someone else's servers.

Mondaily is his answer to both. One living graph of everything a business knows, records, finance, calendar, calls and email, watched by agents that enrich, score and draft the next move, and never send, bill or delete anything without a person's approval. Sovereign by design: the models run on servers the business controls, with no third-party AI in the loop.

He founded it, built it, and still runs the whole commercial side himself: 400 corporate accounts, enterprise negotiations up to C-suite, across Europe and the Middle East. A founder who sells what he builds, and builds what he could not buy.

The AI inside Mondaily grew into something of its own: sōtem. An assistant that answers from a business's own data with the source shown, agents that prepare work and wait for approval, and sōtem Voice: natural speech, transcription with speaker labels and voice agents that answer in the caller's own dialect.

It starts in the Gulf for a reason that is personal as much as commercial. He has sold in Arabic his whole career, to people who deserve software that speaks to them as they actually speak. sōtem Khaleeji, the Gulf voice, is trained on recordings from paid, consenting native speakers, because that is the only way to do it properly.